A. BASICS:
- Necessary skills and abilities of a Fitness Club Manager
- Organizing the Club/Basic procedures
- Organizing and managing separate Club departments
- Creating a team, not just selecting stuff members
- Turning the vision into workable project
- Attracting and retaining new members
- Time management and delegation of responsibilities
B. CUSTOMER SERVICE:
- The importance of a 5-star customer service
- The importance of front desk in the day-to-day Fitness Club operations
- Effective complaint management
C. SALES
- Sales in general
- Basic principles of Selling-Ethical sale practices
- Selling stages (Contact, Identification, Process)
- Handling basic objections (objection, argumentation, solution)
- Questioning techniques
- Closing the sale (testing, closing anatomy, techniques)
- Do’s and don’ts of verbal communication
- Telephone communication techniques
- Different types of salespeople / The Psychology of selling
- Different types of customers (identification, characteristics, approach)
- Body language
- Emotional intelligence in sales / EQ vs IQ (Basic Principles and Application)
- Power of words: Persuasion
- Negotiation skills and techniques
- Renewal and Loyalty Programs / Gamification
- Basic Marketing strategies